ABOUT US
Our Story
AMULET is inspired by the concept of the amulet: a protective talisman, a symbol of peace and inner strength. Each collection is designed with intention, blending Mongolian heritage, nomadic principles, and avant-garde artistry. Pieces are multifunctional, sustainable, and adaptable, created to flow with movement, reflect individuality, and honor the natural world.
Fashion at AMULET is not just what you wear, it is who you are. Each garment empowers the wearer to express uniqueness, creativity, and freedom, creating a timeless wardrobe that transcends trends while remaining deeply personal.
AMULET is a Journey;
Even when you are hundreds or thousands of miles away from home, AMULET allows you to carry the comfort of home with you through a selection of versatile, transformative garments. These pieces are not just clothing; you choose why you wear them and how you style them, creating new designs unique to yourself. Throughout this ongoing process, AMULET travels with you. It is your companion for a joyful, minimalist, and modernly comfortable lifestyle.
Brand Distinction
-
AMULET offers clothing, footwear, and accessories that blend meticulous craftsmanship with avant-garde and minimalist aesthetics, creating pieces that are unique, comfortable, and timeless.
-
AMULET is a Mongolian fashion brand.
-
The brand embodies a personality that is intelligent, responsible, eco-conscious, and sensitive. Marketing and communications reflect these values, resonating with the lifestyle and mindset of our audience.
-
The most recognizable symbol of AMULET is its logo. The bold font conveys strength, energy, and continuity, with the vertical stroke of the “A” representing an unbroken path. Its clean, simple design does not disrupt the balance of the finely crafted avant-garde and minimalist pieces, ensuring the brand remains distinct, accessible, and memorable.
About the designer
Badral Belgutei is a Mongolian fashion designer and freelance artist whose work bridges tradition, contemporary design, and artistic expression. Educated at DUDES College of Fashion Design in Mongolia and the Rome Academy of Fine Arts, she holds a Master’s degree in Fashion Systems and has exhibited her designs across Japan, Italy, South Korea, Thailand, France, and Mongolia.
With a career spanning editorial, styling, and design, Belgutei has contributed to international fashion weeks, exhibitions, and collaborative art projects. In 2019, she founded AMULET, a brand that transforms her philosophy of fashion as wearable art, personal expression, and cultural storytelling into contemporary collections that are minimalist, multifunctional, and avant-garde.
